Corporate Communications

Like it or not, people judge you by the way you speak – and the "voice" of your company is its advertising, web site content, press releases and other materials. When they contain spelling errors and bad grammar, it reflects negatively on your company and sends the wrong message to your customers.

Writetec Media Services can help you send the right message with a variety of effective tools.

Print Advertising

It’s easy to spend $100,000 or more a year on small print ads in just a few publications. The problem is, most of the time it doesn’t pay off. The reasons are simple—the ad may not be effective, it could be poorly placed, the magazine you’ve chosen may not be the best one to reach your audience, or a combination of the above. Writetec Media Services can help you create vibrant, effective print ads, assist with media buys and advertising placement. Contrary to popular belief, you don't have to spend hundreds of thousands of dollars on an ad campaign in the leading publications to achieve the desired results.

Internet marketing and Search Engine Optimization (SEO)

More and more people find companies and products on the Internet than ever before. Use yourself as an example—what do you do when you want to find something? You do a search on the Internet.

Unfortunately, many companies don't get the traffic they would like -- not because the site isn’t fancy, but because consumers simply can’t find your company when they conduct a search. Writetec Media Services can help with search engine optimization (SEO), as well as Internet "pay per click" campaigns that will drive more potential customers to your company’s website.

Collateral Materials

Too often, brochures and catalogs amount to nothing more than page after page of mind-numbing part numbers. Writetec Media Services can help breathe new life into your collateral materials with vibrant text, useful information and vivid product photography.

Writetec Media Services can provide your company anything from text and/or photography to complete "turn key" materials, designed and executed by some of the best and brightest graphic designers in the industry. If you've got a product brochure in mind, or are gearing up for your next product catalog, give us a call.

Editorial Placement

Generating editorial is a key advantage of Writetec Media Services. With widespread industry respect and a reputation for expert technical writing and photography, Writetec Media Services has the ability to generate editorial on your products for the leading magazine titles--editorial that is far more effective and meaningful than any ad.

While other agencies “pitch” story ideas to magazines for their clients, Writetec Media Services has the unique ability to generate both editorial content and photography and deliver it to the magazine in a "turn key" package that editors are far more likely to accept and publish.

Press Releases

The humble press release is one of the most traditional, economical ways to get exposure on your products—but only if you know how to write a press release correctly and know where and how to distribute it. Writetec Media Services uses a database of hundreds of magazine titles to create a custom mailing list for your products, targeting only the most relevant, effective magazine titles. These lists are updated on a regular basis to assure accurate mailings to the correct individuals on each staff. We’ll provide a link to our image download center (or yours) so the editor can easily obtain a hi-resolution photograph of your product, and can even track the results.

Video

Video is one of the hottest forms of communication on the Internet today. It can be used to put a “face” on your company and its products, create enthusiasm for a particular lifestyle, or simply show how a product is installed and/or used. Writetec Media Services can help you create effective video clips that can be used on your website, as well as popular video websites such as YouTube.

Web Content

Your company’s website is a consumer’s portal into your company—the first, and most important opportunity to make a positive impression on the visitor. In fact, according to a recent survey conducted by SEMA, better than 50% of consumers use a company’s website to find information about custom parts and accessories prior to making a purchase. Writetec Media Services can help create a more effective website with detailed, informative text that tells your customers everything they need to know about your company, its products, and where to purchase them.

The Complete Package

Writetec Media Services offers all of these services at reasonable, monthly cost with no ups or extras. We’ll work with you to determine the extent and frequency of your company’s communications needs, then establish a fixed, monthly cost (plus expenses) that won’t change from month to month.

With 20 years of experience in both the automotive aftermarket and consumer publications businesses, Writetec Media Services is the qualified source for specialized communications in a competitive marketplace.